Amazon Sponsored Display ads launched in beta late last week as a self-service advertising platform that targets consumers off and on Amazon, filling a gap in the company’s pay-per-click advertising ...

Amazon on Thursday introduced a targeting feature in Sponsored Display for U.S. sellers. The feature, available via Seller Central, aims to promote the discovery of new products by reaching those who ...

Amazon has rolled out the ability for eligible advertisers to add their brand logo and customize the headline in Sponsored Display ads. The customized Sponsored Display units can run on product ...

On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to Amazon’s announcement, “With this launch, ...

Amazon is making it easier for marketers to take advantage of video advertising by adding the format to its self-service Sponsored Display program. The company is also expanding a public beta for its ...

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and ...

Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set. In ...

Amazon's top-of-search ads, which appear in search results for products, drove 3% of its ad impressions but 35% of clicks and 45% of spend during Q2, marketing agency Merkle said in its Q2 report.

Amazon has released product targeting for Sponsored Display ads. Merchants can now target similar or complementary products and categories via Seller Central. Product discovery targeting. With new ...