In the fast-paced world of B2B marketing, one tool has emerged to cut through the noise and capture attention: Texting. That’s right — the same medium that revolutionized personal communication is now ...

Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? Which types of prospecting email subject lines do B2B buyers find most compelling? To find out, ...

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A recently launched report from WE Red Bridge titled ‘ESG means business in China’ has revealed that the importance of ESG in making a purchase decision is on the rise for B2B companies in China, ...

LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and AI-powered creative that scales.

When building a brand message, B2B marketing teams know that unless you’re a massively popular sports equipment manufacturer in Oregon, it’s never as easy as “just do it.” Your message is the quick ...

In marketing, you’ll often hear people talk about B2B -- business to business -- or B2C -- business to consumer. But rarely will you hear marketers talk about connecting with humans. Yet that’s what ...

Traditional positioning engagements typically happen in one of two ways: The positioning consultant you've hired starts with internal documents and collateral to see what is working and not. They move ...