Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely ...
None of this is to say that I was dismissive about the idea of trying the product; the OG Big Flex 5 is my top-rated disposable razor and the only one I use with any regularity—it’s a mainstay in my ...
Many traditional companies looking to create buzz like to present themselves as tech companies. Restaurant chain Sweetgreen once said it acted more like a tech company than a purveyor of food. The New ...
For those who want a precise shave with an affordable price tag, the new BIC Flex 5 Trim & Shave could be the answer. BIC has just launched its latest razor and it’s the brand’s first-ever 2-in-1 ...
No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...
The BIC Flex 5 Trim & Shave is a smart twist on the standard manual razor, and offers good value. In the main, it's comfortable to hold, easy to use, and the trimming head adds real value, especially ...