In October, Johnny Cloherty, co-founder of the digital marketing company Songfluencer, dashed off an email to several labels: Christmas was nearly three months away, but Cloherty advised his partners ...

This year, following on the heels of its Christmas truck on-pack promotion, nationwide truck tour and ‘Holidays are coming’ TV campaign last month, Coca-Cola’s portfolio of 1.75 liter products will be ...

Holiday-music generates more than $170 million annually, and streaming numbers are so massive that labels now have year-round teams to keep the plays flowing. By Steve Knopper Since the business of ...

Jim Stitt stands in the beer aisle of the grocery store, his russet-colored jacket keeping him just warm enough a couple feet from the icy open fridge. A 30-something guy standing next to him darts ...

Back in 2016, Coca-Cola gave its Japanese market a Christmas present to remember, wrapping their coke bottles in special labels that cleverly transformed into beautiful bows. The novel ribbon-wrap ...

Sycamore Brewing, a brewery in North Carolina, USA, announced a new beer for Christmas. However, before the taste and price of the beer itself became a hot topic, it was reported that “the orgy of ...

Taylor Swift’s Midnights is this year’s Christmas No.1 album, following a chart contest with Cliff Richard and Michael Buble. At one point, it looked as if Midnights’ streaming total in the past week ...