Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

Businesses are increasingly adopting Data Clean Rooms, secure digital spaces enabling data collaboration without exposing ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, chief analytics officer at ...

In the evolving data privacy landscape, organizations across industries need ways to collaborate with their partners while improving data security and better protecting underlying data. AWS Clean ...

This guide will walk you through the basics of automating data cleaning in Google Sheets using Python and Pandas.

Organizations may need to share their data to achieve business goals. Here’s how they can do it with compliance in mind.

It's easy to think about a clean room scenario in which one partner shares data directly with another partner. But the reality is much much more complicated. One brand might work with three agencies, ...

Data clean rooms dominated many conversations around privacy in the digital ad industry throughout 2022. But the absence of standardization meant there was also a lot of ambiguity around clean rooms ...

Data cleaning is an essential step in data analysis. Inaccurate or inconsistent data can lead to incorrect conclusions and poor decision-making. Microsoft Excel, a powerful tool for data management, ...

Are data clean rooms the answer to accessing high-quality customer data for marketing? By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and ...

The ultimate purpose for data is to drive decisions. But data isn’t as reliable or accurate as we want to believe. This leads to a most undesirable result: Bad data means bad decisions. As a data ...