Google is still navigating the mobile ad landscape, but it says it has found one rip roaring success-- click-to-call ads. Surojit Chatterjee, a Google mobile ad product manager, tells GigaOm click ...

Google’s click-to-call offering has received a lot of attention over the past few months, and for good reason. There is great value in offering advertisers an option to track and monetize mobile ...

Google introduced “Click to Call” in January as a component of its location extensions offering in mobile. Advertisers were permitted to include a phone number associated with a physical location, ...

Service businesses are experiencing a great increase in advertising costs and this is creating the necessity of maximizing the conversion rate in order to reduce the overall cost per lead. Just think ...

Have you ever used your laptop or desktop to look up a business’s phone number, then manually dial that number on your phone? Some Googlers are looking to simplify this minor inconvenience with a ...

The telephone as an instrument of retail is still worthy of notice — as was particularly evident on September 8, 2015, the day after Labor Day, when U.S. businesses received a huge number of incoming ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...

A year ago, the Google ads team launched a new feature for mobile phones called Click-to-Call, which, as its name would suggest, lets advertisers include a phone number in their ad that users can ...

Did you know that Google AdWords has a feature/extension named click to call? Yea, I did also. Did you know that Google charges just for a user clicking on the number, even if they don't press the ...

Have a website with a good amount of traffic? If so, it’s time to focus on converting traffic through strategically placed CTAs. And with over 90% of visitors who read headlines also reading CTA copy, ...