If 2023 was the year sales teams adopted generative AI, then 2024 is the year of repercussions. It was only a few months ago that generative AI in the form of ChatGPT celebrated its first birthday, ...

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You’ve sent 37 cold emails this week and watched your inbox stay painfully quiet. One founder friend claims she books meetings “all the time” with cold outreach, but your last attempt got one polite ...

I was recently asked whether cold email is dead, and I struggled to give a quick and clear answer. After considerable thought, I realized it's hard to answer because it's actually multiple questions ...

Are you in some form of role where you're prospecting or reaching out via cold emails, calls etc? I'd love to understand the strategies and why they're deployed. I'm a CTO, which seems to result in ...

Cold emails work! Well, maybe not as effective as other techniques. But if you’ve already optimized your time and workflow in other areas, then cold emailing is another method to get even more leads.

Research has often cited that B2B buying cycles are longer and more complex, but marketing and sales teams say they’re now grappling with two additional factors impacting their go-to-market strategies ...