Being a data scientist was supposed to be "the sexiest job of the 21st century". Whether the famous Harvard Business Review aphorism of 2012 holds water is somewhat subjective, depending on how you ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

The AdNews end-of-year Perspectives, looking back at 2025 and forward to next year. Leif Stromnes, Chief Strategy Officer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today, there is greater demand than ever for better and more quantifiable connections ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Discover what data science is, its benefits, techniques, and real-world use cases in this comprehensive guide. Data science merges statistics, science, computing, machine learning, and other domain ...

Raffi Simonian wanted to give students experience in solving real-world business and technology problems. That’s why he decided to lead the UCLA Epicenter, which partners with companies to create ...

Data science and related fields, including artificial intelligence, business intelligence, and big data, are seeing tremendous growth. Data is important in numerous industries, from healthcare to ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Purdue University’s online Master’s in Data Science will mold the next generation of data science experts and data engineers to help meet unprecedented industry demand for skilled employees. The ...