White Noise Digital elevates Harrisburg brands with proven social media marketing tactics, offering customized campaigns, ...

Audacy and Claritas are using CES 2025 as the launchpad for their new AI-powered analytical partnership. The duo introduced a cross-platform multi-touch attribution solution for measuring the ...

Marketing teams expect measurable growth, not vanity metrics. The correct course should train you to plan campaigns, execute ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

BOSTON--(BUSINESS WIRE)--Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution ...

“I’m doing everything I’m supposed to. I don’t understand why my online ads aren’t working anymore,” a client—let’s call her Mary—said to me when we sat down to look at her digital marketing strategy ...