Google Search is adding a new “Search Personalization” entry in the Google app’s account switcher menu. The Search Personalization page has undergone a redesign that brings everything into one place.

Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization. A new podcast episode has caught the attention of Danny Sullivan, ...

Google has announced a wide range of upgrades for its Gemini assistant today. To start, the new Gemini 2.0 Flash Thinking Experimental model now allows file upload as an input, alongside getting a ...

Google’s top advertising executive, Susan Wojcicki, said on Wednesday that Google’s biggest innovations over the next several years will be in personalized search results and ads. Her remarks, made at ...

Google has released a game-changing upgrade to its Gemini chatbot. This feature, which allows the chatbot to access your Google Search history, helps it produce more personalized results. The powerful ...

Google's Danny Sullivan confirmed, again, that personalization in Google Search is an "extremely light" ranking signal. In fact, he said personalization is "fairly rare" to be used for ranking ...

As part of a broader Material You redesign, the Google app is getting a new shortcut to quickly access “Ads personalization,” which was recently overhauled. Besides a Material You bottom bar and ...

With Google Wallet, the company wants to replace the physical one in your pocket. One way it’s doing that is by highlighting how passes stored in Wallet can more proactively integrate with other ...

At its Search On event this afternoon, Google announced a number of shopping-related changes and new features across areas that include visual shopping, personalization and buying with the help of ...