Finding out who talks to who and who can influence other people is an age-old marketing tool. Now, companies are finding a goldmine of valuable information by mapping networks of influence – both ...

The pharmaceutical industry must balance traditional KOLs and emerging DOLs to effectively engage healthcare professionals as thought leaders. AI-driven systems enhance influencer identification by ...

For years, the marketing funnel was the primary framework for understanding the customer journey: a linear process where the customer moves from awareness to consideration, then conversion, and ...

MORRISTOWN, N.J.--(BUSINESS WIRE)--QPharma, a premier provider of commercial and compliance services to the life sciences industry, has been engaged by a major European pharmaceutical client to ...

Discover the keys to modern marketing for CMOs in 2025, according to Google: artificial intelligence, influence mapping, automated creativity, and advanced measurement to transform your strategy.

Literature for me is not merely the best part of life; it is itself the form of life, which has no other form. --Harold Bloom The book is a follow-up to Bloom's 1973 classic, The Anxiety of Influence: ...

The Association of American University Presses is marking its 75th anniversary this year. To celebrate, the association declared November 11-17 University Press Week 2012, seeking to publicize “the ...