In Gearhead last week we began discussing our problems maintaining the mail list for the Gibbs Irregulars (a list of readers I poll for their thoughts – send a message to lists@gibbs.com with the ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...

Good email list management—the practice of organizing and culling your subscriber records—is fundamental to achieving strong and sustained results with your campaigns. List management encompasses a ...

Rancho Santa Margarita-based Melissa Data Corp., a maker of software for managing and sorting mailing lists, has acquired part of a struggling publicly traded company that does call center and data ...

Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

This week in Gearhead we look at a great product for managing mailing lists – so good in fact that we’re using it to run the Gibbs Irregulars.