Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

The pace of innovation in B2B marketing has never been faster. New digital platforms and advancements in AI and other ...

When it comes to strategic planning, business leaders should have a marketing mindset. Keeping customers’ needs and wants should always be top of mind. The Fast Company Executive Board is a private, ...

The 6Ps lift marketing out of its narrow commercial lane and place it in a broader human, social, and planetary context. In ...

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the fast-paced and ...

“Strategic Marketing for Your Farm’s Future” addresses the marketing and production risks associated with commodity marketing and niche marketing to increase farm income. Stress, frustrations, and ...

When B2B marketing leaders start their annual planning, they often lack some critical input. That keeps their plans from being as effective as they could be — and often, it means that marketing ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their successful marketing strategy plan for a leading ...

To paraphrase Patrick Swayze in "Dirty Dancing," nobody puts Generation X in a corner. But some financial advisors are still hesitant when it comes to distinguishing and prioritizing the demographic ...