TEL AVIV, Israel--(BUSINESS WIRE)-- Similarweb was named “Best Overall Marketing Analytics Solution” in the 8th annual MarTech Breakthrough Awards announced today. Conducted by MarTech Breakthrough, a ...

NEW YORK, Aug. 14, 2025 (GLOBE NEWSWIRE) -- Emplifi, a leading social media marketing platform, today announced it has been named “Best Social Media Analytics Platform” in the 8th annual MarTech ...

Martech underperforms when skills lag behind tools. These three roles turn technology investment into real business impact.

The most cited objective for marketing technology was increasing marketing ROI at 69%, followed by improving marketing efficiency (48%), improving decision making (40%) and gaining competitive ...

As the macroeconomic environment begins to stabilise, marketers are investing in capabilities to ensure they can defend their budgets and keep up with the rapid rollout of new tech. Martech budgets ...

Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Marketing teams have been struggling for years to adjust to ...

Technology has transformed marketing in every possible way for every sector, and health is no different. Health MarTech is becoming an increasingly used tool for the growth of the category as data and ...

Marketing technology, or MarTech, is a fast-paced industry with new updates every year. MarTech has given 21st Century marketers the ability to cut costs, increase sales, and shrink the amount of ...

Emplifi gives brands a holistic view of customer interactions across every touchpoint. Real-time social listening and monitoring keeps teams aware of sentiment, competitor activity, and industry ...