For those of a certain age who are reading this, you probably recognize my throwback to the Donny and Marie Osmond song, "A Little Bit Country, A Little Bit Rock 'n' Roll." When I sat down to write a ...

To say that positive earned media can boost a company’s brand recognition and revenue is an understatement. News coverage that paints a company in a positive light can help it reach more customers, ...

Sandy Collier, CEO of Hey, Sandy! PR and Communications (Photo courtesy of Sandy Collier) Hey, Sandy! PR clients are a mix of well-established businesses and small minority and nonprofit organizations ...

Esteemed PR and media professional Steven Cuoco chatted with Digital Journal’s Markos Papadatos. As a PR professional, he opened up about how readers and people, in general, should leverage their ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shannon Tucker I come ...

You watched as your friend’s startup got 10,000 new leads within two weeks after the company was featured in an article on TechCrunch. You were surprised a CEO quote in a Business Insider piece ...

Former U.S. Army general and former Secretary of State Colin Powell once said: “A dream doesn’t become reality through magic; it takes sweat, determination, and hard work.” Steven Cuoco is such an ...

Both PR and marketing are essential pieces of the puzzle for any successful brand. So often, we hear the phrase “I need to invest in a marketing professional to…..” and whatever follows that phrase is ...

A PR retainer is a lump sum you pay to the public relations agency or professional each month before work is done for you. If you've ever retained a lawyer, you likely used a similar method. The ...