Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. In today’s competitive landscape, personal branding is more ...

What’s the first thing that comes to your mind when you hear the word “personal branding?” Does it make your mind brim with possibility—or make you roll your eyes? We’ve been conditioned to think of ...

Here’s how to build an authentic, powerful personal brand that sets you apart and positions you for long-term success. Building a personal brand is essential for controlling your narrative and ...

A Pakistani woman’s reflection on a job interview that didn’t land her a position but led to a pivotal shift in her ...

In the dynamic and highly competitive business world, personal branding has emerged as a critical tool for entrepreneurs looking to stand out, build credibility and attract opportunities. A strong ...

Personal branding has long been a cornerstone of professional success, evolving from business cards and firm handshakes to the digital networking powerhouse it is today. In 2024, AI isn't just an ...

Your personal brand is a critical part of your career management plan, but it’s often an area that we don’t consciously think about or plan for. Your personal brand is the perception others have of ...

What inspires us to buy a particular product over its competitors? Is it trust in the product itself? Or is it trust in the people behind the brand, whose personal brand gives us confidence in the ...