The online world has opened up unprecedented opportunity for advertisers to reach broader audiences. But it’s such a varied and complex system that many have resorted to just slapping a ...

Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.

But what about those prospects whose attention we have captured through any one of these programs, but who have not yet converted (e.g., downloaded a white paper, signed up for a free trial, etc.)?

For most websites, only 2% of web traffic converts on the first visit, and time spent on a search engine results page is estimated at less than a quarter on all online activity. Just like SportsVision ...

If you think “beyond the click,” you know that getting traffic to your website is only half the battle. The real opportunity lies in turning that traffic into lasting customer relationships. One ...

Retargeting is one of the most exciting innovations in online marketing in recent years. It has consistently provided a higher ROI than other forms of targeting, and is a vital part of almost any ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Search retargeting technology company, Magnetic, announced the company’s launch and $1.25 million in funding which includes a roster of investors such as NYC Seed and IA Capital Partners. Read the ...