Snapchat is advocating for creators now more than ever, sharing results from a recent third-party study that shows how creator partnerships can help a brand boost its reputation among consumers, drive ...

Over the dissent of two justices, the U.S. Supreme Court on Tuesday declined to hear the appeal of a student seeking to hold the owner of Snapchat liable for its alleged role in facilitating the ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

Creator partnerships with brands can help boost not only awareness but also purchase intent across Snap’s platform, according to research released by the company. Among the findings was that creator ...