On Monday, Snapchat introduced a feature called Spotlight that will give more prominent promotion to public posts from its users. By Natalie Jarvey Senior Digital Media Editor TikTok’s influence is ...
Snapchat is investing heavily in promoting its new Spotlight feature, to the tune of $1 million per day for users who submit the best content. Spotlight is being described as Snapchat’s answer to ...
Natalie Carder, head of paid social at Zenith, explores what Snapchat’s latest entertainment offering – Spotlight – means for marketers. On the surface, Spotlight looks uncannily like TikTok’s For You ...
'The Best Snaps Show,' hosted by Salice Rose and Brent Rivera, will showcase posts from Spotlight and Snap Maps. By Natalie Jarvey Senior Digital Media Editor Snapchat wants to shine a light on some ...
Top performers are raking in cash as the company seeks to compete against TikTok and similar platforms. By Taylor Lorenz In late November, Cam Casey, a TikTok star with over seven million followers, ...
Can a reimagined, algorithmic way to reward viral content take users away from TikTok? Can a reimagined, algorithmic way to reward viral content take users away from TikTok? is the editor of the ...
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This year, Snap finally caught user-generated content fever: In 2021, the company has paid out more than $250 million to more than 12,000 creators through its Snapchat Spotlight programs. Of course, ...
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