“SpongeBob SquarePants” attracts nearly 1.9 million Japanese households to his TV show daily and is raking in a growing share of the $5 billion in annual retail sales for Nickelodeon, the Viacom Inc.
TOKYO — Square and loud, SpongeBob wasn’t supposed to have muchchance for success in Japan, a nation famous for its love of more cuddly characters like Hello Kitty and Pikachu. But the perky, ...
TOKYO — Square and loud, SpongeBob wasn’t supposed to have much chance for success in Japan, a nation famous for its love of more cuddly characters such as Hello Kitty and Pikachu. But the perky, ...
TOKYO -- Buck-toothed and with eyes just a little too alert, SpongeBob was expected to fail in the Japanese market, where cute is the ultimate chic. By Julian Ryall, The Associated Press TOKYO — ...
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