In a shocking reversal in strategy, Universal Pictures is lengthening the time that movies will play exclusively in theaters.

Universal is dropping the 17-day release minimum that was implemented during Covid in favor of a five-week release window, which will increase to seven weekends in 2027. According ...

Theaters will get a minimum of five weekends of exclusive play and then, starting next year, seven. A pandemic-era policy was guaranteeing only three.