Timi is a news and deals writer who's been reporting on technology for over a decade. He loves breaking down complex subjects into easy-to-read pieces that keep you informed. But his recent passion ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

After three years YouTube has unexpectedly shut down its separate destination for gaming. Back in 2015, the company launched YouTube Gaming, a new hub dedicated to gaming creators, content and ...

According to the report, YouTube Gaming reached a record 8.8 billion hours watched in 2025, representing a 12% year-over-year increase and accounting for approximately 25% of hours watched across live ...

Gaming communities aren't a feature of game culture at this point. They are game culture.

Reports indicate that Google is currently testing a new online gaming experience that it plans on rolling out under its subsidiary company, YouTube. A new report from The Wall Street Journal on Friday ...

YouTube launched a free gaming platform, called Playables, with over 75 games. Playables includes popular mobile titles like "Angry Birds" and "Cut the Rope." Netflix also launched a gaming platform ...

As TikTok's parent company ByteDance pulls back on its gaming ambitions, YouTube is investing more in the gaming industry. Premium users will now have access to “Playables,” a group of online games ...

IShowSpeed has crushed the competition to become the most-watched YouTube Gaming streamer of 2025 so far. With a total number of 64.1 million hours viewed, the gamer left the rest behind, including ...

Google reportedly sent an email asking employees to try out a new “Playables” feature for YouTube. Playables would allow users to play games on the YouTube app or ...