Stories stick in our brains 22 times better than facts and figures. There's a reason why we tell stories to our children at bedtime rather than reading them fact-based reports. The human brain is ...

A recent story in The Wall Street Journal highlighted something people in schools and workplaces have long noticed: companies are no longer focused solely on employees who can analyze data or manage ...

Opinions expressed by Entrepreneur contributors are their own. Storytelling is a powerful tool that marketers use to engage their target audience and create a connection between the brand and the ...