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zeebiz.com
Infosys introduces new sonic identity to enhance brand purpose
In response to the increasing digital engagement with brands and the growing digital landscape, Infosys has introduced a new sonic identity that aims to reinforce its distinctive brand essence. Sumit Virmani, the Executive Vice President and Global Chief Marketing Officer at Infosys, emphasized the significance of the sonic identity as a tool ...
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32 reactions | Infosys unveiled its sonic brand identity, the auditory equivalent of its blue visual identity and logo. The unique melody will be integrated across Infosys’ many platforms used by employees, and across brand assets, ranging from videos to signature events that the company’s clients and the broader community engage with. #MarketingMind #Infosys | Marketing Mind | Facebook
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